When YouTube launched Shorts, everyone thought, “Wow, TikTok but on YouTube? Easy money!” Fast forward to 2025: Shorts are everywhere. But here’s the big question — do Shorts actually make money, or are they just free clout?
Let’s break it down — no fluff, just crispy truths, real examples, and a sprinkle of humor.
⏳ The Basics: Shorts vs Longs
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Shorts: Vertical videos under 60 seconds. Easy to go viral, reach millions.
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Long Videos: Anything over 8 minutes. Classic YouTube format.
👉 TL;DR: Shorts = quick reach. Longs = long-term money. But let’s go deeper.
💵 1. AdSense Earnings
🟢 Long Videos (8+ minutes)
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Ads can be placed at the start, middle, and end.
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Higher CPM (average $2 – $10, depending on niche).
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Example: A 1M-view long video in gaming can earn $2,000 – $4,000.
👉 More watch time = more ads = more cash.
🔴 Shorts (under 60 seconds)
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Shorts do not have mid-roll or long ads.
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In 2023, YouTube started sharing Shorts ad revenue.
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Average RPM (revenue per 1,000 views): $0.02 – $0.08 (yep, cents).
👉 Example: 1M Shorts views = maybe $50 – $80. Ouch.
📊 2. Growth & Reach
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Shorts: Insane reach. Easy to get millions of views fast. Perfect for blowing up your channel.
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Long Videos: Harder to go viral, but builds loyal fans who actually watch you, not just swipe past.
👉 Think of Shorts as the party invitation, and Longs as the actual dinner party.
🤝 3. Sponsorships
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Brands LOVE Shorts for quick, viral promotions.
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BUT, they pay way more for long videos since those allow deeper integration.
👉 Example:
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Shorts sponsor = $100 – $500 for small creators.
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Long video sponsor = $1,000 – $10,000 (depending on subs & views).
🛍 4. Affiliate & Merch Sales
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Shorts: Great for teasing products (“link in bio!”).
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Longs: Better for reviews, tutorials, deep dives. People buy more when you explain the product.
👉 Long videos = $$$ conversions.
🔥 5. Real Creator Examples
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MrBeast Shorts channel → Billions of views but makes way less per view compared to his main long-form videos.
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Tech creators (like Marques Brownlee) → Shorts are used for trending bites, but big money comes from 15–20 min reviews.
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Small creators → Shorts can take you from 0 → 100K subs fast, then long videos monetize that audience properly.
📈 6. Best Strategy in 2025
👉 Don’t choose — combine them!
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Use Shorts to grow fast and attract new viewers.
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Use Long Videos to build loyalty and earn real money.
💡 Smart combo:
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Post Shorts daily → quick growth.
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Drop one long video per week → build income.
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Funnel new subs from Shorts → long content → merch/affiliate.
😂 Final Take (Crispy Truth)
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Shorts = fame
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Long Videos = fortune
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Together = YouTube domination
So next time someone asks “Shorts or Longs?” you can say:
👉 “Shorts make you viral, but Longs pay your rent.”
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